Old's Cool

If a brand is making a promise that you’re going to feel better about yourself if you buy it, they’re making a false promise. Human beings metabolize their purchases very quickly. … This is an element of what social psychologists call “the hedonic treadmill”: If you’re always looking to validate yourself and get satisfaction from buying stuff or having a bigger house, then you’re on an endless, addictive treadmill. There’s no enduring satisfaction to this. If a brand’s only purpose is to get you on that hedonic treadmill, it might be good for business in the short run, but in the long run, you’re doomed. If you look at the components of long-term well-being, it has nothing to do with material goods. Once you’re past a certain level of material well-being, people’s long-term happiness and wellbeing is about having deep personal relationships, believing in something larger than themselves, and doing something meaningful that they enjoy.

And if there’s one thing in this world I’ve ever known for sure, it’s that this girl is gonna crush me like a small bug, leave me so fucking broken there’ll be body bags beneath my eyes from nights I cried so hard the stars died. But I’m like, go ahead. I’m all yours. I would kiss you in the middle of the ocean during a lightning storm, cause I’d rather be left for dead that left to wonder what thunder sounds like.